Shah Rukh to feature in wildlife conservation campaign
17 July 2007 | Actors | No Comments
Shah Rukh Khan will be seen in a wildlife conservation awareness campaign shortly. Sanskara Development Trust, along with the Asian Conservation Awareness Programme (ACAP) / WildAid, will launch a national educational awareness campaign on wildlife conservation. The campaign is a multi–media education and awareness campaign that aims to protect the future of the world's endangered wildlife by drastically reducing consumer demand for endangered species parts and products. …
Shah Rukh highlights the challenges faced by forest guards in protecting India's wildlife in his message, "……… he is our nation's unsung hero - the Indian Forest Guard. He is a real life hero because he does this to save the jungle, and the animals that live there. ……. Day in and day out, he is matching wits & battling powerful enemies - wildlife poachers & timber smugglers, and he is willing to lay down his life for this".
"We hope that the momentum of this powerful and unique campaign will help compliment India's ongoing efforts to save its remaining wildlife and its threatened habitats." - Aneetaa (Tykee) Malhotra , Managing Trustee, Sanskara Development Trust & Senior Consultant, ACAP / WildAid. …
Sanskara Development Trust is a non profit organization which aims to build support for the preservation of wildlife and its natural habitat through innovative programs and projects, working collectively with Governments, NGO's, Corporates and local communities. ….read more
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