Saif and Esha to endorse Provogue
16 October 2006 | Uncategorized | No Comments
Saif Ali Khan and Esha Deol are the new stars to endorse the Provogue Collections. The duo have been signed as the new Brand Ambassadors, while Upen Patil continues as the brand ambassador for accessories. The brand plans to have associations with Saif and Esha Deol's forthcoming films. Saif replaces Fardeen Khan, who had been the earlier model for Provogue. The Saif - Fardeen tiff is well known in the industry. Saif had apparently opted out of father Feroz Khan's 'Kurbani' and Fardeen did a tit-for-tat by walking out of a movie starring Saif, by citing date problems. Now Saif seems to have done it again by taking the place of Fardeen as brand ambassador.
The fashion house claims that Fardeen wants to start his own clothesline and that's one of the reasons for signing Saif. Fardeen shared great friendship with Provogue chief Salil Chaturvedi which soured after both got entangled in the cocaine drama and the subsequent media hype.
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