Munnabhai may be a merchandise hit too
7 October 2006 | Movies | No Comments
Gandhigiri' may be the biggest take away for fans of the Hindi film Lage Raho Munna Bhai but the filmmakers do not have any plans to launch merchandise on 'Brand Gandhi'. However, the production house Vinod Chopra Films has been flooded with offers for merchandise even as Munnabhai 3 (the third part of the film) is already being planned.
Thomas P George, head-marketing, Vinod Chopra Films, said they had been approached by several firms to produce Munnabhai merchandise. The company has received offers from animation (or production) houses in the US and Europe to spin off the characters into a cartoon or animated series and they are hoping to get started with this in the near future. Closer home, the company is in talks with various publishers to launch a comic book and is waiting to find the right partner to tie up with. "A lot of publishing houses are interested and these characters can be used to effectively teach otherwise complex concepts with simplicity," George said. ….read more
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